Joshua started in vinyl siding installation in 1998, at 15 years old. Within six months he was running his own crew. By 18 he had launched All Season Siding and Windows, his first company — and it became a recognized name in the Kansas City market. At a time before digital marketing existed, he ran phone book ads, put out door knockers, planted yard signs, and built the kind of reputation where he was “that guy someone knows.”
He was also ahead of his time in one specific way. While other contractors were quoting jobs and waiting for checks, Joshua was working with multiple financing brokers to offer clients payment options on the spot — building that into his sales process before most contractors had a sales process at all. It is a dynamic he has never forgotten, and it is part of what drives his thinking about contractor technology today.
The early years also brought every hard lesson a young business owner can receive: clients who didn’t pay, equipment theft, bad partnerships, and setbacks that end most people’s careers before they’ve really started. He kept going. When he returned to Kansas he took a deliberate detour — programming courses during the day, HVAC certification at night. Not because he planned to leave construction, but because he is the kind of person who needs to understand how systems work.
